Channel 4 News anchor Jon Snow is making his computer game debut in support of the broadcaster's Disarming Britain season examining the effect of gun and knife crime on Britain's streets.
An animated Snow features in the scene of a violent crime in the online game, which is called Dead Ends and was specially commissioned by Channel 4 to raise awareness of the dangers and consequences of street crime.
The game which went live yesterday centres on a new gang recruit called Keith Wilcox and a police detective investigating a gang killing.
Dead Ends involves interrogating witnesses, chasing suspects, passing gang initiation tests and navigating dangerous streets.
Snow recorded scripted dialogue especially for the project and has taken part in a Making Of documentary about the game that will be shown on Channel 4's website.
In the documentary Snow says: "I'm extremely excited. I've never been in any kind of a game before. I think computer games are a fantastic means of communication – everybody plays them and I think they're a terrific way of getting messages through."
Produced by RollingSound, which works to provide multimedia out-reach projects to young people, the online game was made through collaborations with young people, ex-offenders, the Metropolitan police and youth workers. The process was managed by digital marketing agency Profero.
Disarming Britain is a special season of programmes about the increasing use of violence and weapons by young people on UK streets, and includes a five-part series featuring Cherie Booth called The Truth About Street Weapons which begins on Monday 30 June.
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